SEO Audit

Is your website able to achieve the objectives it was expected to meet? Can its performance be improved further? How would you come to know about the latent potential of your website? The SEO audit process answers all these questions. Done by expert SEO masters, the audit process analyses the various parameters of the website which can help in increasing the sales. A thorough SEO audit seeks to find the shortcomings of the website and suggest the corrective actions to be taken.

If you are providing quality products or services but are not able to generate much business through the website, then you are allowing your competitors to take a stride over you. The SEO audit process is the diagnostic tool to find exactly why are you lagging behind in making customers and what is it that others are doing which you are not doing?

What exactly does the SEO Audit involve? SEO Audit is a series of the following steps taken to assess how SEO-friendly is the site and how effective were the past SEO efforts, if any. So, it involves:

Evaluating the current performance of the site: Some of the main indicators for knowing the current performance level of the site are Google Page Rank, rankings of the site in search engine for various keywords, the search volumes and the extent of competition on the search engine results pages for the relevant keywords, Alexa Traffic analysis for the site and others. These are the prime facie indicators of the site's success in generating traffic.

Factor Analysis: What all factors are responsible for traffic generation are analysed in this step. We will take an in-depth tour of your site's on-page and off-page factors which are responsible for driving traffic to the site. These include:

1. On-page determinants: All the HTML tags of the source code including the meta data, website's site map, content, navigation structure and internal link structure are assessed deeply to determine whether the optimization has been done appropriately or not.

2. Off-page determinants: Our efforts are also aimed at finding which pages have been indexed, the inbound links and an analysis of what all internet resources are contributing to the traffic on the site and how can this be improved further.

Competition Analysis: Our SEO audit covers your competitors as well. To make you beat the heat of competition, we constantly monitor what all activities are being done by them and accordingly advise you suitable strategies to outdo them.

Reports and recommendations:At the end of the SEO audit process, the reports are generated and recommendations are given. Our SEO reports are highly presentable and easy to understand. These will not overburden you with figures but will give you a comprehensive overview of our findings, tell you what needs to be done and inform you on what improvements can be expected with the implementation of the recommended measures.