Local Businesses are in a period of great transition. From mechanics to lawyers, from small shop owners to family run businesses, small and medium business owners have begun to cultivate reputations and generate word-of-mouth buzz on the web.
Business owners, especially of the brick-and-mortar variety now understand that they need to evolve their marketing strategies with help of SEO in a world increasingly dominated by search. That SEO or internet marketing will help them dive into the web with greater returns and business than merely scratching the surface.
What is Search Engine Optimization?
Search Engine Optimization is actually a misnomer. It is not the Search Engine that is being optimized, but instead it is the website. This phrase describes the procedure or steps that is followed in designing or modifying a website so that it attains high rankings in search engine results pages (SERPS).
Recognizing the need of SEO, web pages of the site need to speak a certain language, in order to be picked up by search engine bots. This involves effectively formulating its page elements such as titles, Meta tags, URLs and links of the site, as well as presenting content with particular targeted keyword phrases.
Online arena of the web is constantly shifting. For this reason, in the world of search, search marketing will remain a crucial need for those who wish to remain competitive on the web. Some claim SEO is dead, while others that SEO amounts to spam. But if we look through our logical mind – websites compete for attention and ranking placement in the search engines, and those with the best knowledge and experience with these rankings receive the benefits of increased traffic and visibility.
How does SEO help Business Owners?
Small and medium businesses need SEO, but how does SEO help them? Let’s find out –
• Good SEO Ranks you Higher in Google and other search engines – A good SEO helps small businesses and their customers see through the basic tenets of Google’s ranking system. By understanding its algorithms, and things like the weightage that Google gives to keywords, internal links etc., an SEO company or consultant can guide your site to rank higher on search engines. Higher search engine placement = more visibility, which in turn means more traffic and higher returns.
• Increased ROI – SEO sharpens the ability to quantify your ROI potential that often down plays the perceived ambiguity of search engine rankings. Visitors will not be aware of the existence of your site unless they are directed to it – in contrast to the real world, where a store can be noticed even if a passerby doesn’t enter it. Without traffic, and a means to measure it, a website may as well not exist.
• Strong Technology Support – SEO supports strong technology offerings in the form of tighter analytics, PPC reports, backlinks, email and social media integration, combined with real or increased business results in form of sales and revenues. SEO speaks small business language and reduces the steep learning curve which is required to learn all about internet marketing or growing your business online.
These efforts will lead business owners to the conclusion that, like the yellow pages, or brick-and-mortar presence, SEO does work for them.