is an initiative of a top SEO professional from Delhi, Mr Swapan Kumar, to help businesses, local or global, to make their mark on search engines and their netowrks using the search engine and social media marketing methods. As businesses look for the most effective methods of marketing which can provide maximum return on their investments, the online marketing methods have become one of the most sought after ones. Credited for bringing cheers on the faces of business owners through his wide experience in this field, his company provides full range of SEO, PPC and SMO solutions, besides providing expert consultancy services to many top companies in Delhi, Gurgaon, Noida and some other cities of India.

Using the platform provided by, you can get to read the informative articles and latest updates, share your opinions and even send private messages to the expert with your queries. 

Features of Content Marketing Delhi India That makes Them So Special for Adoption

Content marketing is an integral part of the web optimization process. It is rightly said that “on the web content is the king”. Even though newer ideas are consistently coming up in respect of search engine and web optimization, content still continue to be the premier factor and tool for SEO.


Why is Content Marketing Important?

Content marketing is important because –

  • Most viewers will search the web to find out contents relevant to their keyed in words or phrases.
  • Search engine robots will always look for the most relevant contents to display the website on the search engine result pages.
  • When you make directory submissions the web directories will look for the best contents only.
  • You can attract either or all three of the above only when contents are relevant and consistently updated.

Contents Form The Core of Internet Marketing

More than anything else it is the useful contents that constitute the core of Internet marketing. Consumers are no more impressed by the traditional marketing processes. Today the one time popular magazine and newspaper ads are often ignored by them as they prefer online contents more. Such people often skip the ads on electronic media as well but are well impressed by the online contents and ads relevant to their search.

Smart Internet Marketing

Internet marketers that are smart enough understand that the days of traditional marketing are almost over. In fact, the age old marketing strategies are turning obsolete and outdated day by day. Marketers had to find out a better way and Internet marketing using effective strategies is the answer. But they required effective tool for carrying out the operation and relevant content did fit into the bill tailor made.

Exit Tradition; Enter Content Marketing

That is exactly the point where content marketing enters and takes precedence over all others replacing traditional marketing process from the Driver’s seat. However it would be good understanding the basic features of content marketing Delhi India.

  • Content marketing involves creation as well as distribution of high relevant contents on the web.
  • Such contents will help attract viewers to the site because they are designed in clear, unambiguous and precise manner for the viewers to look upon.
  • The objective is driving profitable consumer response.

Need for an Efficient Service

However content marketing is a task that is easier said than done. Neither creation of extremely relevant content for the target keywords and phrases nor updating them regularly is easy to perform. That is the point where you will need an efficient service provider that will take care of both aspects with aplomb.

Content marketing Delhi India agency that is apt in the art of creating relevant contents and updating them regularly could be your true solution to the problem. Such service provider will never lose sight of the basic objective of content marketing that is not only attracting the customers but also to convert them into real and ultimately loyal clients.

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How To Win The Competition By Creating Better And Strategic SEO

With a hefty increase in the number of websites on the World Wide Web, competition among them is also becoming tremendous. Each of these companies wants to reach the Top Spots of SERP and thereby adopt practices for high quality SEO and other promotion services. SEO service in India is considered as a cheap and smart option for website promotion. With latest strategies and advanced SEO practices SEO service in Delhi is considered as one of the best in the world.

Search Engine Optimization - Magnifying Glass

In order to promote the website and increase the trafficking, almost all the websites or blogs religiously follow the guidelines of SEO services. However, there remains some strategies by which the competition can be cut down to a certain extent.  Here are some of the ways:

  • Content Creation: The main focus should be on the creation of unique and effective contents. With creative content, and smart integration of keywords at appropriate frequencies, people can be connected with your website more.
  • Choose the keywords wisely: There must be adequate emphasis on keywords selection and placing. More traffic diverting keywords may offer finest results, but they are hard to optimize and bring your website to top positions. Make sure to choose only productive keywords that emphasize more on quality traffic and integrate them as per search engine guidelines.
  • Keep yourself updated: The SEO industry keeps on changing from time to time. In order to be in a winning position, you need to update yourself with highest quality news and latest updates. You can subscribe alerts, newsfeeds and even can visit Google Engineer’s blogs for latest announcements and updates.
  • Analyze your competitors’ profiles: Tools like Majestic SEO and Open Site Explorer offer you a smart analysis of your business competitors. You can monitor the competitors profile for backlinks and other promotional aspects so as to compensate your promotion with better quality links. This can help you in identifying the new strategies your competitor might be using enabling you to formulate better strategy.
  • Keep a track of On-page of your competitors: Often the best SEO techniques do not reach via the news, but can be learnt from close monitoring of competitors. Monitoring others SEO activities can also help you to prevent the negative SEO attacks from the competitors’ side.

In the prevailing market competition, you must keep yourself updated and abreast the changes. Changing as per the need of the hour is the key to win in SEO. Creativity does matter a lot, but creativity with awareness of the facts happening around you will help you to win this race.

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7 Vital Tips For Better SEM Solutions Through PPC Campaign

In the world of e-business, there are two ways of increasing the traffic to a website: SEO and SEM. While most people are aware of the functioning of SEO or Search Engine Optimization, SEM is relatively a new term. SEM (Search Engine Marketing) may use SEO or Pay-per-Click to ensure higher placement of a website through paid form of advertisements. Although SEM is considered as an expensive option, especially for the limited resource business owners, they are indeed very useful.


PPC is many-a-times considered as seer wastage of money through undesired ad clicks and significant loss of revenue. But managing properly, the PPC could be a significant booster for revenue generation through its campaign. Given below are few tips by which one can make the most out of Pay-Per-Click campaign.

  • Never pick any keyword at random: Choose short but appealing keywords which will be relevant to your business. According to experts, one must really have an open mind while choosing keywords. A deep keyword research and observation of Keyword Trends can help in picking up the most promising ones.
  • Use keyword tools: While choosing keywords, one may seek the help of Google Keyword Suggestions or Google Trends or even Ebay pulse. These tools offer lot of insight into various relevant keywords for selection of the users
  • Monitor the results: After finalizing the keywords, one must go for a test run and see whether it is suiting the purpose of the business appropriately and resulting in some conversions. A few test runs can be appropriate to measure different advertisement modalities and options.
  • Write competitive ads: The advertisements must be able to attract customers ahead of its competitors. One must take help of professional writers to draft down such compelling words.
  • Remove undesirable clicks: The companies must restrict the ad copies to include only the prospective customers by choosing appropriate keywords. It is not possible to remove undesired clicks in all total. But a proper planning with systematic execution can offer better results compared to unplanned promotions.
  • Align ads with landing pages: There must be a proper synchronization between Ad content and the landing pages. People who will be driven by the ad content should get that precise information from the landing pages.
  • Maintain good quality output: It is essential to maintain a proper rapport with Google (or with any Search Engine) in the PPC arena. Hence, along with the the quality of ads the products must be good too in order to build up a healthy credit rating with Search Engines.

For a limited resource e-business enterprise, dealing with Pay-Per-Click these small but significant trips may come handy. Such businesses should consider hiring professional PPC campaign managers to ease the task of research and results.

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Bing And Yahoo! Against Google’s Monopoly On PPC Market – Why Should You Choose The Former

With the advancements of World Wide Web, e-business is also touching newer heights every day. As a result of this the advertisement strategies are also changing. PPC or Pay-per-Click is a form of online advertising managed directly by Google to place ads on its search engines. This paid form of advertisement offers dynamic results and helps in instant visibility and traffic to the website. Although Google has been the market leader in PPC till early August 2013, Yahoo and Bing are expected to join together to offer a stiff competition to Google in PPC market. This joint collaboration has certain specific benefits that can offer small business owners an effective alternative to Google.


Here are some reasons for choosing Bing and Yahoo over Google in PPC promotions:

  • The bidding prices are much lower: Since this collaboration is new, hence their quotation is much lesser compared to Google, which is a stalwart in this sphere.
  • The conversion rate factor: Although the traffic in Google is much more than in Bing, still one will get a lot of acceptance from the MSN users when using Bing. The conversion rate is also expected to increase as non-profiting clicks in Google usually come from novice Search Marketers, who predominantly depend on Google.
  • Better customer supports for small accounts: Google gives more attention to the investors who spend more than $500,000 (an estimate) per annum. However, Bing gives equal support to everyone alike with its PPC advertisements.
  • Search traffic is about to grow: With the collaboration of Yahoo and Bing, the search traffic is also expected to grow at a faster rate than before. This is a positive point about PPC campaigns on Bing.
  • The advantage to old advertisers: The advertisers on Bing who have prepared their campaigns before the collaboration are expected to gain advantage over the relatively newer ones who would be joining the campaign at later stages of merger.
  • Google campaigns can be imported directly into Bing: With no legacy feature or standardizing based on Google’s Ad formats. It is also proposed to import the adword campaigns from Google to Bing so as to facilitate the customers.
  • More diversity: Since this collaboration is something new, it would try to match up to the marks by offering better features. Hence, it’s better to diversify and try something new.

Microsoft is very hopeful on this new collaboration. As a customer you can also try this out before your competitors do and the rates soar up.

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10 Quick Tips to Creating the Most Successful Facebook Ad Campaign

Facebook offers a platform for all businesses, where companies can start a targeted ad campaign to promote their products and services without risking a lot of time and money investment. The ads are displayed to Facebook users while they browse through this site to lead new fans to a Facebook page, attract more users to see certain posts and direct viewers to their business websites to turn them into potential new customers.


Here are 10 quick tips that enable a successful ad campaign in facebook:

Step 1: Log into Your Facebook Account

After you log in, click Create an Ad in the dropdown menu next to the Home button to open the page called Advertise on Facebook.

Step 2: What You Want to Advertise

Next, Facebook will ask where you want to link your ad to. You can direct users to a Facebook page or other pages you have created in Facebook to promote your products.

Step 3: Decide Your Advertising Goal

If you want to increase your presence in social media, then select ‘Get More Page Likes’ that will direct fans to your Facebook page. Or select ‘Promote Page Posts’ if you want to promote certain post/ posts on Facebook.

Step 4: Design Your Ad

Write the headline, a compelling product description and insert a thumbnail photograph for your product.

Step 5: Target Audience

You can target specific users by location, zip codes, age, gender, interests, relationship status, languages spoken, etc. You get the chance to narrow down or broaden your audience as you want.

Step 6: Name, Pricing and Schedule

Next, these are to be set for your ad campaign. Tell Facebook about your intended budget. Payment is either per click or per thousand impressions or for a specific volume of reach to potential customers.

Step 7: Payment

After submitting the ad, you can make payment via credit card, PayPal or Facebook Ad coupon. You will have to get confirmation from facebook for your payment method.

Step 8: Monitor Campaign

Through the Ads Manager Tool you can monitor the progress of your ad campaign.

Step 9: Generate Report

You can assess and compare ads through the Reports tab and get an insight into ad campaigns.

Step 10: Manage Your Ads

You can change the settings and target audience if an ad is under performing.

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