seomasterexpert.com is an initiative of a top SEO professional from Delhi, Mr Swapan Kumar, to help businesses, local or global, to make their mark on search engines and their netowrks using the search engine and social media marketing methods. As businesses look for the most effective methods of marketing which can provide maximum return on their investments, the online marketing methods have become one of the most sought after ones. Credited for bringing cheers on the faces of business owners through his wide experience in this field, his company provides full range of SEO, PPC and SMO solutions, besides providing expert consultancy services to many top companies in Delhi, Gurgaon, Noida and some other cities of India.

Using the platform provided by seomasterexpert.com, you can get to read the informative articles and latest updates, share your opinions and even send private messages to the expert with your queries. 

Google search Market Share Drops as Bing Passes 17 Percent

Posted on May 26, 2013 by Swapan Kumar SEO

As per the statistics of ComScore’s search engine ranking of April 2013, Microsoft Google’s market share of searching has slightly come down once again and that of yahoo has slightly come to an ending point.

Google share has fall down with 0.6 % in the month of April. In figures, it was recognized that it was 67.1% in March which has now become 66.5% in April. However, it is also true that this is the exact figure which was recognized in April 2012, so that entire US search market share remained stable.

Microsoft Bing is in the highlights as it has total market share of 17.3%. It has been examined that it has increased with 0.4 % in April 2013 as compared to that of in March 2013. In comparison, it is a very major upsurge from 2012 April where Microsoft had search market share of 15.4% only.

Yahoo is continuously on a downward slide, regardless of Marissa Mayer winning over as CEO of Yahoo and trying to get yahoo back in the game. As per the statistics of April 2012, yahoo had search market share of 13.5% but frequently fell down by 1.5% in last year and now at 12percent only in April 2013.

Though Google remains the huge powerhouse when talk about US search market share, Microsoft Bing is also making its place as it is clearly showing an increase of 2percent this year from last year. But when we compare the yearly statistics, Microsoft and Yahoo are simply exchanging market share in spite of making a mark in Google’s control.

Temporarily, Ask’s search share in April remain same from March and it is at 2.7% only while on the other hand AOL’s came down from 1.6% to 1.4% in April.

Among the 20 billion searches accompanied in April 2013, Google is on the top position with 13.3 billion, after that Bing at 3.5 billion, followed by Yahoo at 2.4 billion then Ask at 539 million and at last AOL at 290 million.

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10 Essential SEO Tips & Techniques to save next Penguin update

Posted on May 25, 2013 by Swapan Kumar SEO

Top 10 most crucial tips to save Google’s penguin algorithm update

Tips 1 – Avoid Hidden Links and Texts – Hidden Text are the keywords which are not viewable to the common user as they are exactly in the same color matched with background color of the website. It is used to do Black Hat SEO but these are optimized in such a way that Google crawler can easily fetch them in a search engine. So, it is not a good practice to follow.

Tips 2 – Never use Programming Software – Never use a software that sends auto generated queries to Google to increase the page rank because Google Penguin update consider those blogs or websites as spam and neglect to index such websites in search engine.

Tips 3 – Add Informative and Quality Content- Content is the King of the website that plays important role and work as a powerful weapon in generating huge traffic on the website. As per Penguin update, Unique and quality content is the best tool to make a site SEO optimized.

Tips 4 – Add Backlinks and Quality Link Building – The best of building quality links of a website is to submit a quest post on famous and most popular blogs. This will leads to increase page rank and also increase traffic on the site.

Tips 5 – Avoid Link Exchanging – Link Exchanging which was considered a useful technique before, is now considered as a Bad SEO tactics.

Tips 6 – Add Quality content and make first page specifically for the readers and not for the web crawlers or search engines.

Tips 7 – Stay away from keyword stuffing and using Black hat SEO techniques.

Tips 8 – Don’t waste your money in paid to list programs.

Tips 9 – Never create your website pages using malevolent conducts like Trojans, phishing, virus etc.

Tips 10 – Avoid creating multiple domains with duplicate content.

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5 tips to convert ROI through SEO

Posted on May 24, 2013 by Swapan Kumar SEO

A website plays a vital role in building company’s goodwill. It’s an important asset of a company. It gratifies a business to achieve the required target of the company by increasing sale, authenticity, popularity and awareness etc. ROI or Return on Investment examines the income and market reputation of the business and add worth to other on-going processes in business.

To fulfil these business aims with the help of website, a company should hire Top SEO consultant and best SEO services. The strategies and determinations used by such experts help to improve the performance of business in no time.

ROI is the difference between company’s total earning and spending on a website which can easily compute the profit earned by a company through its website. Calculation of ROI is the amazing way of concluding the achievement of an online marketing campaign. ROI is the crucial metrics to estimate business success and important online marketing campaign on which one must do hard work to improve it over a specific period of time.

How to enhance ROI

The two significant factors that help to improve ROI (Return on Investment) are:

1. Specialized Search Engine Optimization.
2. Website CRO i.e. Conversion Rate Optimization.

5 Tips to Convert Return on Investment (ROI) through SEO

Now we will discuss that how SEO can be best used with the combination of following factors to convert ROI:

• Proper keyword research, examination and assortment to find the most profitable keyword for your business success.
• SEO copywrite the website main page to make them SEO friendly so that it can easily be searched by search engines.
• Proper Link building strategies need to be used to achieve first page ranking on popular search engines.
• Make the website full of informative content so that it can easily grasp the attention of large number of visitors.
• SMO or Social media marketing is the next step to make your brand popular among large number of people so that it can easily be in reach large number of visitors.

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Google New Algorithm – Penguin 2.0 Finally Update

Posted on May 23, 2013 by Swapan Kumar SEO

Search Engine masters are looking forward for Penguin 2.0 to smash the Google search engine result since Matt Cutts, Google’s Distinguished Engineer has declared that there would definitely be a New Update of Penguin in March. Cutts formally informed that Penguin 2.0, the latest Update of Penguin is gently sloping out on last Wednesday afternoon of this week in Google Search Engine.

Also Cutts has clearly mentioned in his saying that “it will definitely show a great impact on web spam”. It’s a latest and the brand new update of algorithm. The earlier recapitulation of Penguin would basically gaze at the main page i.e. home page of the site. The new Penguin 2.0 Update will go much deeper and leave a great impact even on small areas of the website.

In his new Blog Posting, Cutts added further more information on Penguin 2.0. He mentioned that the rollout has got completed and will affect 2.3% of US English requests and also on Non-English probes as well. He also mentioned:

We are on the go to roll out the new Penguin Update algorithm on this afternoon i.e. 22May, 2013 and finally it has been done. Around 2.3 percent of US-English probes have been affected that has been noticed by a regular user. Many other changes for other English have also been finished world-wide. The possibilities of Penguin will diverge by language, for example – Language having more webspam will have greater impact.

This is Fourth update of the Penguin which has recently launched by Google but as it is not a data refresh and just an updated algorithm, we have been considering this as Penguin 2.0 internally.

Search Engine masters paramount a hint that the coming generation of penguin was looming when we move few day back say on May 10 Cutts mention on Twitter that “We are expecting to roll out the next generation of Penguin i.e. Penguin 2.0 in next few weeks”.

After that in Google Search Engine Video, Cutts mentioned in detail that what updated algorithm Penguin 2.0 will bring in front of the webmaster. Also he has mentioned the things which webmasters will face in the coming months regarding the search results on Google.

He thoroughly mentioned that new generation of Penguin will specifically target the Black hat SEO strategies but will meaningfully show greater impact on spams as compared to the subsequent updates of Penguin or the Original Penguin algorithm had before.

Twitter is now full of various comments by the users regarding New Penguin 2.0 and it has also been mentioned that in coming days there will be lot of information regarding this as webmasters are continuously comparing SERPs that has been highly affected by this update. Also they are looking what kind of spams will get targeted in this new update.

Please Let us know your views and comments here if you have noticed any such significant change, or if this new update has affected your traffic or Google ranking.

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SEO guidelines for this summer – 2013

Posted on May 23, 2013 by Swapan Kumar SEO

1. Quality Content

As emphasized by most of the SEOs and webmasters, quality content is something of very prime importance when a website is concerned with traffic from web.

2. Important HTML Tags

When we go a bit earlier in the world SEO, meta description and Meta Keywords were very crucial along with Meta titles but now Google does not index pages according to those Meta Keywords and now what has become more important is the use meta tags and alt tags.

3. Length of Blog post and web pages

In a Post Panda and Post Penguin word, length of the post/page has also become very important which was previously neglected. People use to post five posts of 100 words rather that a single post of five hundred words when we talk of blogs.

It is ideal to write a post of at least 300+ words usually but longer post with sensible content is what Google loves.

4. Pay attention about other search engines also

Though Google is the major search engines used worldwide, you should also try to optimize your website as per some other famous search engines to get some additional traffic. A little research may bring your pages in top results in other search engines like Yahoo and Bing. (Never neglect Google).

5. Link Building

Generic link building is what Google loves and is among the major off page optimization. But there are some crucial points that should be taken care of.
• Quality Back Links
• Avoid links from less valuable websites
• Create both do-follow and no-follow back links
• Avoid copied content and spamming

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